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You Can Eat Gold-Dusted Wings at Buffalo Wild Wings this Month

The promotion is somehow, impossibly, tied to the Winter Olympics.

Buffalo Wild Wings Wing Bling

Buffalo Wild Wings (or “B-Dubs,” as it’s known by only the douchiest of your remaining friends) is already famous for having more televisions per square inch than literally anyplace on earth, as well as their 21 signature Buffalo wing sauces. But now, the wing giant is hoping you’ll come visit for another reason: To watch the Winter Olympics.

This week, Buffalo Wild Wings started adorning their crispy chicken with “one-of-a-kind” gold dust, made of flavorless, edible sugar. How, pray tell, can you get a pile of these golden, glittery, gritty bastards for yourself? All you have to do is slide into a booth at Buffalo Wild Wings, slough off any remaining shreds of dignity, and ask the waitress to “Bling my Wings,” or say, “Can I have some bling on my wings,” or simply start screaming “BLING! WINGS! BLING! WINGS! HASHTAG!” as loud as humanly possible.

The deal, being called #WingBling (sigh) by Buffalo Wild Wings, is available only for in-restaurant dining (presumably because the sugar crystals would melt into some kind of glittery slurry in a take-out container), and while supplies last during the month of February.

Lead photo: Buffalo Wild Wings

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Written by Malcolm Bedell

Malcolm is the author of "Eating in Maine: At Home, On the Town, and On the Road," as well as a frequent contributor to Serious Eats, Down East Magazine, The L.A. Weekly, The Guardian, The Huffington Post, and more. When not poisoning his body with garbage and then posting sardonic commentary about it on the Internet, he also owns and operates the 'Wich, Please food truck, named Eater.com's "Hottest Restaurant in Maine" for 2015.

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