In a move that we can’t imagine anyone on earth actually demanded, Burger King has announced that their most buzz-generating mashup of 2016 (that was probably stolen from an uncredited food blogger) is BACK, for a limited time only.
Beginning May 18th, the chain’s infamous “Mac ‘n’ Cheetos” snack, which you can think of as something kind of like mozzarella sticks, but using chewed-up macaroni and cheese instead of mozzarella and ground up Cheetos instead of breadcrumbs, will be back on menus, sold in packs of five for $2.69.
When the product was first released in 2016, Burger King sold out of the Mac ‘n’ Cheetos within just a few weeks, though reviews were decidedly mixed. But you wouldn’t know it, listening to Alex Macedo, brand president in North America.
“Mac n’ Cheetos are the ultimate ‘triple threat’ with the combination of Cheetos flavor, the Burger King brand, and the ultimate crowd pleaser, mac n’ cheese. The Cheetos brand understands the snack business on the deepest level, and our expertise at Burger King restaurants is to satisfy guests’ cravings. Together, we were able to bring back Mac n’ Cheetos, a crave worthy snack that our guests love.”
Meanwhile, Marissa Solis, vice president of marketing, PepsiCo Foodservice, added that “Mac n’ Cheetos is the cheesiest, most amplified version of mac n’ cheese imaginable. The Burger King brand was the ideal partner to make this delicious, dream snack come to life. It became an instant classic last year, and we are excited to partner with the Burger King brand to bring it back for our fans.”